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Hot Type

Hot Type is the epic story of the magnificent 19th-century machine that rendered Gutenberg’s movable type obsolete and opened the portal to the long century of mass media. The Linotype mechanized the 400-year-old process of setting type one laborious letter at a time, and thus ignited an explosion of newspaper, book, and magazine empires.

 

This is a tale populated with wondrous characters: tragic inventors, malign media moguls, hand-typesetters called the Swifts who turned their craft into a spectator sport, and authors and journalists who chronicled the turmoil of their time, their every word molded into metal type by what some viewed as a thinking machine. The Linotype helped to transform Mark Twain into the premier literary celebrity of his time, but it also cost him his fortune – as well as his sense of humor and optimism.

 

The era of the Linotype was a bridge between Twain’s Gilded Age with its tycoons of steam, steel, and wire and today’s Gilded Age with its barons of bits and AI. Its history provides an opportunity to reflect on how technology changes culture just as new technologies – the internet and artificial intelligence –manufacture their endless streams of words today.

Hot Type

  • Jeff Jarvis

    Hot Type is the story of the magnificent 19th-century machine that rendered Gutenberg’s movable type obsolete and opened the portal to the long century of mass media.

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  • Book Details

    Imprint: Bloomsbury Academic
    Publication Date: 11-06-2026
    Format: Hardback | 6 x 9 | 336 pages
  • About the Author

    Jeff Jarvis holds the Leonard Tow Chair in Journalism Innovation and directs the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York's Craig Newmark Graduate School of Journalism. He was the creator and founding managing editor of Entertainment Weekly, TV critic for TV Guide and People, Sunday editor of the New York Daily News, a media columnist for The Guardian, and president and creative director of Advance.net. He blogs at Buzzmachine.com, cohosts the podcast This Week in Google, and is the author of six books, including The Gutenberg Parenthesis (Bloomsbury, 2023), and Magazine (2023) in Bloomsbury's Object Lessons Series.

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