top of page
Global Fashion Business

In today’s climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step.

 

Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.

Global Fashion Business

  • Byoungho Ellie Jin

    A practical guide to launching fashion brands successfully into new international territories, including assessing new opportunities and employing culturally and economically appropriate approaches to marketing and retail.
  • Rights Sold

    All rights available

     

    Chinese Simplified rights represented by Big Apple Agency

  • Book Details

    Imprint: Bloomsbury Visual Arts
    Publication Date: 08-08-2024
    Format: Paperback | 246 x 189mm | 272 pages
  • About the Author

    Byoungho Ellie Jin is the Albert Myers Distinguished Professor in the Department of Textile and Apparel, Technology and Management at North Carolina State University, USA. Her contribution to the global fashion marketing and branding discipline can be found in more than 140 journal articles and numerous funded research projects. She is the co-author of Fashion Business (2002) as well as Brands Rule the World (2015), and co-editor of Fashion Brand Internationalization (2016), Fashion Branding and Communication (2017) and Process Innovation in the Global Fashion Industry (2019). Dr. Jin served as president of International Textile and Apparel Association (ITAA) in 2021.

  • Material Available

Related Titles

Bloomsbury Publishing Plc

Registered in England No. 01984336

© Bloomsbury Publishing Plc 2020

bottom of page