Every successful business endeavour is born of a unique and innovative idea, and that in turn was born from the creative thinking of the people behind it. Then why is it the case that so many executives, founders and managers fail to actively develop and apply their creativity? The Creativity Factor clarifies how creativity is a key ingredient of effective leadership, before highlighting the strategies and approaches through which you can actively develop and cultivate your creative capabilities - not least of which is moving meetings and team-building exercises out of the office and into the great outdoors!
 
Rather than being an unchangeable trait, creativity is an ability and skill that we can train and improve. But how do you develop a creative mind-set that will lead to success? Creativity doesn't tend to come from inspired 'flashes', but from sustained periods of thought and effort. Through a combined effort of both the conscious and subconscious mind, much easier to encourage and develop in an outdoor setting, previously unseen connections are made and original ideas flourish.
 
The Creativity Factor explores the scientific & practical evidence for entrepreneurial creativity, and explains the mechanisms, habits and techniques that help develop this skill. This uniquely holistic guide will provide you with a newfound awareness of your creative potential and how it can lead to business success.