Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer’s beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.
 
With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Interactive Visual Merchandising shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.
 
This 2nd edition has been updated to cover changes in the industry, including the evolution of virtual reality, artificial Intelligence, gamification and shifts in techniques to achieve theft deterrence, sustainability and inclusivity within the industry. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.